Here is the most underrated message in B2B: "Hi, can you send me your catalog?" It is a buyer raising their hand. And most companies respond to it like it is paperwork.
The twenty-minute reply
Watch what actually happens. Someone opens the latest PDF. They check which tier this buyer should be on. They edit prices into a fresh copy, or decide it is not worth it and send the generic one. They attach a heavy file and hope it does not bounce. Twenty minutes, gone. Ten of these a week, and a person is spending half a day being a file editor.
By the time it is sent, the buyer has cooled, and you still cannot tell if they opened it.
Make the reply a paste, not a project
Paste the buyer's email, pick their segment, copy the generated link. The catalog they receive is current and priced for them, and you will see when they open it and what they look at. The whole reply takes about as long as typing "here you go".
The speed is not the only win. Because the link is tied to a segment, the pricing is consistent every time, so you are not quietly training buyers to expect the generic number and negotiate from there.
The fastest accurate reply usually wins the deal. Not the best PDF.
You already get the demand. The opportunity is to stop spending it on file management.