The OLAX blog
Notes from the booth and the inbox
Field notes on the real pain of trade fairs and B2B selling, and how a catalog that behaves like software changes the math.
- April 2, 2026 4 min read
What a QR code at your booth should actually do
A QR that opens a PDF is a parlor trick. Here is the version that earns its place on the banner.
Deniz Aktaş · OLAX
- March 19, 2026 4 min read
From “send me your catalog” to a tracked lead in 30 seconds
The inbound request you get every week is a sale. Most teams turn it into a chore.
Selin Yıldırım · Product, OLAX
- March 4, 2026 5 min read
Export buyers ask the same five questions. Your catalog should answer them.
HS code, Incoterm, MOQ, carton data, certificates. Put them in the catalog and watch the back-and-forth shrink.
Deniz Aktaş · OLAX
- February 17, 2026 5 min read
Why your PDF catalog is quietly costing you deals
The catalog isn't the problem. The version of it your buyer is looking at is.
Selin Yıldırım · Product, OLAX
- February 3, 2026 4 min read
The €40,000 booth and the business cards you can't use
What really happens to a trade-fair lead after the handshake, and why most of them quietly die.
Deniz Aktaş · OLAX